Trash or Treasure Analysis

Trash or Treasure?

The lead in the start of an article that engage the reader. This is located in the article. They have used a lead in this article to make it unique and different yet sill relating to the topic. 

By lines is at the start or end of the article and is the author’s name. This is located in the article. They have used by lines in this article, as the writer of this article deserves credit for his work.

Drop capitals is a big capital letter at the beginning of a section of text. This is located in the article. They have used drop capitals in this article, as this shows where the article begins.

Pull quote is an enlarged quote from the story that appears in the text. This is not located in the article. They haven’t used pull quotes in this article, but this is a preview of what the text is going to be about.

Gutters is a blank space between two pages in the margin. This is located in the article. They have used gutters in this article, as this is because then the text and images are spaced out rather than the whole text being unreadable.

Body copy/text is writing that makes up the main body body of an article instead of headlines. This is located in the article. They have used body copy/text in this article, as this is everything you read from the article.

Main headline is a phrase that summarises the whole article in one point in large print. This is located in the article. They have used main headline in this article, as this is what draws the audience’s attention and make them want to read the whole story.

Folio is located at the top of the page and can relate to the area being covered. This is located in the article. They have used folio in this article, as this makes them aware of what they are reading.

Subheading / strapline is a subheading in the article. This is located in the article. They have used subheading / strapline in this article, as this is what would sell the product.

Kicker is the first sentence of a story’s lead. This is located in the article. They have used kicker is this article, as this is the first line of the whole article.

Indent – start is a block of text further from the margin than the main part. This is located in the article. They have used indent – start in this article, as this wasn’t important in this article.

Caption is a brief description of a photograph or a graphic. This is located in the article. They have used caption in this article, as explains what the photograph and what it stands for.